Carlsberg
is going all out to conquer the French market by adjusting its famous beverage
Somersby
to the curiosity of its consumers. With its innovative approach, the Danish brewer aims to delight the hexagonal taste buds eager to discover new taste experiences.
Somersby
, already praised in 64 countries, is launching in France in a refreshed form, blending captivating flavors and eco-friendly packaging. This bold strategy aims to revitalize and refresh the landscape of flavored alcoholic beverages in France.
Adapting Somersby to the French Market
The alcoholic beverage brand Somersby, launched by the Carlsberg group, is entering the French market with the bold goal of captivating curious consumers open to new taste experiences. Already distributed in 64 countries, Somersby is seizing its launch in France to adjust its range, offering three irresistible flavors: Apple, Raspberry-Pomegranate, and Citron-Yuzu. These innovative flavor combinations aim to arouse the curiosity of French palates by offering them a unique tasting experience.
Innovation and Environmental Commitment
In its desire to attract the attention of French consumers, Carlsberg has not only refreshed its aromas but also its packaging. The new design of Somersby stands out with vibrant aesthetics and eco-friendly materials, thereby affirming its commitment to the environment. This focus on sustainability is part of a broader corporate strategy aimed at enhancing its brand image while addressing the growing environmental concerns of consumers. This innovative approach, combined with Carlsberg’s expertise, aims for a perfect balance between creativity and responsibility.
Somersby: A New Era for Brasseries Kronenbourg
The arrival of Somersby in France marks a turning point for Brasseries Kronenbourg, with the introduction of a hybrid drink that revitalizes the category of fruity beers. By relying on a research and development center in Obernai, Kronenbourg stands out for its spirit of innovation, seeking to meet the evolving expectations of consumers while stimulating the recruitment of new beer enthusiasts. Kronenbourg’s strategy successfully integrates a reinterpretation of traditional codes, bringing a breath of fresh air to the shelves of large retailers. This dynamic not only reinforces Somersby’s position in the market but also promotes the image of a pioneering and avant-garde brand.
