For several years, the company Ceva, a major player in the field of animal health, has undertaken an ambitious acquisition process to strengthen its international presence. This external growth strategy aims to consolidate its position in the global market and expand its expertise into new territories. By intensifying its acquisitions, Ceva asserts itself as an essential player in the sector, ready to meet the challenges of globalization and offer increasingly innovative solutions for the health and well-being of animals.
A Strategic Development Abroad
Since its creation in 1999 in Libourne, Ceva Santé Animale, a major player in the field of animal health, has undertaken a bold strategic change to strengthen its position in international markets. Initially, the company generated only 50% of its revenue abroad. Aware of the global potential, management opted for an expansion strategy through acquisitions.
Accelerated Growth through Acquisitions
To effectively penetrate new markets, Ceva often favors the acquisition of small local companies. Marc Prikazsky, CEO of Ceva, explains: “When we want to expand into a new area, we often opt for the acquisition of companies already established locally. This approach allows us to benefit from their expertise and deep market knowledge.” Thanks to this strategy, Ceva now has 47 subsidiaries around the world and sells its products in 110 countries.
Impressive Global Presence
In 2023, Ceva reached a new milestone with a revenue of 1.6 billion euros, 90% of which was generated internationally. This remarkable performance is based on a rigorous acquisition strategy and a strong local presence in multiple regions.
Among the key development areas, Latin America stands out thanks to recent strategic acquisitions. This move allows Ceva to diversify its offerings and more effectively adapt its products to the specific needs of each market.
Respect for Local Specificities
The integration of local companies by Ceva is not limited to a mere structural change. The company places a high priority on respecting and integrating the cultural and economic specificities of each new market. This is reflected in:
- The retention of local talents to maintain expertise;
- The adaptation of products to local regulations;
- A targeted and appropriate communication strategy for each audience.
Investments for the Future
Beyond acquisitions, Ceva does not hesitate to invest heavily in research and development to anticipate future market demands. For instance, the company recently opened a global-purpose laboratory near Angers to enhance its innovation capabilities.
A Long-Term Vision
For Ceva, the acquisition strategy is far from being a mere short-term tactic. It is a long-term vision aimed at ensuring sustainable growth and establishing a solid foundation for the future. The company continues to explore new market opportunities while optimizing its existing acquisitions.
Ceva Santé Animale thus demonstrates that with a well-thought-out strategy and methodical execution, it is possible to succeed in international expansion while maintaining sustained and sustainable growth.
