In the heart of Gers, an oenological revolution is underway with Moderato and its bold project of de-alcoholizing fine wines without alcohol. In partnership with the agricultural cooperative Vivadour, the company aims to transform the French wine landscape through Chai Sobre, a unit specifically dedicated to this innovative process. The result of collaboration between wine experts and technology pioneers, this venture promises to redefine industry standards and open new perspectives for wine enthusiasts.
Moderato brings de-alcoholization to the heart of Gers
The Gers region is becoming the stage for a true leap forward in the field of de-alcoholization of wines. In 2025, with the scheduled opening of Chai Sobre, a unit dedicated to the de-alcoholization of wine, start-up Moderato is set to disrupt the non-alcoholic wine market in France. With an investment of 1.5 million euros orchestrated by the agricultural cooperative Vivadour, the production capacity is expected to reach 100,000 hectoliters per year, thereby offering new opportunities to industry players.
Moderato, although it has carried out its de-alcoholization operations in Belgium and Germany so far, seizes this chance to develop its quality non-alcoholic wines. This advancement is also explained by the creation of a similar unit by the Bordeaux Families cooperative in 2024, strengthening the French ecosystem of de-alcoholized wines. Sébastien Thomas, one of the co-founders, relies on innovative techniques such as low-temperature vacuum de-alcoholization, ensuring the preservation of the organoleptic qualities of wine.
The impact of the strategic alliance between Moderato and Vivadour
The alliance between Moderato and Vivadour represents a significant advance in the world of non-alcoholic wines. By pooling their expertise, these two players are laying the groundwork for a center of excellence in wine de-alcoholization in France. The partnership is distinguished by its ability to process volumes starting from 40 hectoliters, while offering services ranging from grape selection to wine packaging. This collaboration addresses a growing demand for non-alcoholic wines, a rapidly expanding market with high consumer expectations in terms of quality and taste.
Moderato: a key player in the non-alcoholic wine market
In 2024, Moderato took a new step in its development by raising 3 million euros to strengthen its production of de-alcoholized wines. With the ambitious goal of reaching a turnover of 10 million euros by the end of 2026, the start-up is committed to transforming the industry. The continuous improvement of de-alcoholization processes, as well as the development of new products as evidenced by the success of the 300,000 bottles sold that same year, demonstrate the attractiveness of Moderato in this innovative market. In France, the equal distribution of sales between large retailers and specialized channels, combined with a third of sales made abroad, demonstrates the adaptability and international expansion of the company.
