In a constantly evolving world, agriculture is constantly transforming to meet current and future challenges. It is in this approach of innovation and technical expertise that Pellenc stands out. A recognized specialist in the field of agricultural machinery, the company puts all its expertise at the service of farmers to optimize yields while respecting the environment. Let us discover together how Pellenc, through its unparalleled know-how, contributes to a fruitful and sustainable harvest for the agriculture of tomorrow.
Pellenc: A Story of Innovation and Growth
Founded in 1973 by Roger Pellenc in Pertuis, in the Vaucluse, Pellenc is a French company specialized in the design, manufacture, and distribution of agricultural machines and tools. In 2023, the company recorded a turnover of 345 million euros, of which 60% was from exports, and employs 2,020 staff. Its initial recognition in France provided a springboard for its international expansion, which accelerated in the 1980s.
International Expansion and Strategic Partnerships
The company has managed to leverage its reputation in the major French vineyards to expand abroad, particularly in Australia, the United States, and Spain. Confident in competent technical partners, Pellenc has successfully explained the advantages of its solutions, trained users, and mastered the necessary services for each market. For example, some harvesting machines have been reconfigured for olive growing in Spain, while an extractor arm was added to a harvesting machine to meet the specific needs of American vineyards.
Market Analysis and Product Adaptation
Before entering a new market, Pellenc thoroughly analyzes agricultural areas and the level of mechanization of harvests. In Italy, the company established a joint subsidiary with the Volentieri group to get closer to local winegrowers. In China, despite large vineyard areas, affordable labor does not yet motivate the search for mechanization. The United States, on the other hand, with its vast areas and expensive labor, represents an ideal market.
Standardization and Environmental Issues
Faced with increasingly globalized clients, Pellenc must understand their long-term issues while preserving its knowledge of terroirs. Concerns regarding corporate social responsibility are also advancing; for instance, California is already rejecting thermal battery tools. The standardization of practices is crucial: customers want to be able to use the same robot in all countries.
Innovations and Adaptability for Increased Profitability
Pellenc’s growth relies on increasing mechanization in arboriculture and expanding the versatility of farms. Even in the mature market of harvesting machines, challenges remain, particularly in terms of connected services and night harvesting. Innovations must be multifunctional to serve various crops throughout the year, thus maximizing the profitability of agricultural equipment.
Assessment and Outlook
Today, Pellenc is present in 55 countries and holds 1,328 patents. Teams abroad continuously feed the design office and R&D with field needs, ensuring ongoing evolution and adaptation to the expectations of globalized farmers. Technical expertise in the service of agriculture allows Pellenc to reap the rewards of a constant and market-adapted innovation strategy.
